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      "text": "To meet increased buyer-demand and prove ROAS, buyers and sellers need to collaborate in the creation of measurement standards that go beyond server-side downloads and provide a transparent, audience-based, real-time view of content and ad interaction. Lean in now with IAB Tech Lab’s Podcast Technical working group, IAB Media Center’s Audio Board or Audio Committee, and measurement vendors on testing/learning to achieve the measurement capabilities needed as Podcasting remains hot.",
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