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      "text": "The Podcast Advertising Revenue Study is part of an ongoing IAB mission to provide a barometer of Podcast advertising growth in the U.S. One survey was distributed to Podcast companies this year and a series of discussions were conducted.",
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      "text": "Key aspects to create this study include: Designing the process to maintain participant anonymity; Designing each survey based on relevant industry topics; Obtaining revenue data directly from companies; Data for 2021-2023 forecasts may vary; 2020 market sizing uses self-reported data and estimates; Revenues outside the U.S. are out of scope.",
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      "text": "The methodology was evolved from the methodology used to create the full-year internet advertising revenue report since 1996. The reporting process includes: Compiling a database of the largest Podcast advertising revenue generators; Conducting one quantitative online survey; Conducting interviews with buy-side and sell-side companies; Requesting and compiling specific data items; Performing a Podcast advertising market sizing in 2020; Analyzing the findings, identifying and reporting key trends.",
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      "text": "Annual Podcast Survey (21 responses): as in prior years, the annual survey was sent to companies in mid-March to understand 2020 Podcast advertising revenues and forecasted revenue growth from 2021-2023",
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      "text": "PwC | IAB FY 2020 Podcast Ad Revenue Study",
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