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      "text": "Geo-Targeted Inventory\nIn 2020, Podcast advertising sold using geo-targeting remained flat YoY (23.2%).\nLooking ahead, this will likely increase as the level of personalization and targeting available in Podcasting evolves to be more like other digital channels.",
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      "text": "Note: Based on self-reported data\nPwC | IAB FY 2020 Podcast Ad Revenue Study",
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