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  "documentTitle": "Trend Compendium 2030 Megatrend 2 Globalization & future markets",
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  "authorName": "Roland Berger",
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      "text": "Companies that factor in appropriate scenario recommendations are at an advantage over competitors lacking in scenario planning since it enables the former to react quickly, objectively and rationally.",
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      "text": "Use scenario planning to identify and seize opportunities, to minimize plausible risks and to create flexible structures to match volatilities and uncertainties. This becomes increasingly important as it is evident that political, social and economic turbulences also occur in developed – and normally perceived as more stable – countries\nSophisticated scenario planning facilitates the inclusion of a variety of factors and thus grants an opportunity to reflect the various facets of globalization in your analysis. Also, combine scenario planning with the set-up of a balanced footprint, which allows for dynamic actions and reinforced internal, firm-wide stability\nCompanies that factor in appropriate scenario recommendations are at an advantage over competitors lacking in scenario planning since it enables the former to react quickly, objectively and rationally. In the fast-moving VUCA (volatile, uncertain, complex, ambiguous) world companies operate today this is becoming increasingly important. Scenarios for market entry or expansion can be planned and measured according to different criteria such as GDP growth, FDI etc.\nBesides identifying opportunities, scenario techniques help to minimize risks. As regional events quickly attain international relevance in a globalized world, it becomes increasingly difficult to predict economic downturns. As most will be affected e.g. by an international crisis, it is a question of who is well prepared and who recovers best. Taking the right action in a speedy and informed manner is critical. Early indicators for each scenario therefore need to be defined and analyzed to help identify and cope with a variety of plausible futures as quickly as possible",
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