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  "documentTitle": "Trend Compendium 2030 Megatrend 2 Globalization & future markets",
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  "authorName": "Roland Berger",
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      "text": "Significant differences in consumer behavior... Companies need tools to derive detailed consumer profiles... One option... is to sell frugal products.\nThe marketing strategy and branding message have to speak to local consumer needs... Urban, middle-class consumers prefer online shopping and use social media.\nCompanies face a wide range of challenges when it comes to designing distribution strategies... Companies need strong partnerships... In some cases, a strategic alliance with competitors can create an opportunity.",
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