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  "documentTitle": "Trend Compendium 2030 Megatrend 2 Globalization & future markets",
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  "authorName": "Roland Berger",
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      "text": "A balanced country portfolio is required in order to benefit from new emerging markets.",
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      "text": "Due to strong economic growth in many developing countries, their demand for international brands and products adapted to new markets is rising fast. Companies should take advantage of this by targeting such markets via exports or by reassessing their global footprint. Nevertheless, the resulting tougher competition from these regions should not be underestimated. These countries are attractive manufacturing locations due to lower unit labor cost compared to the developed world. But investors have to keep in mind that labor costs are expected to increase significantly in countries like China and India over the next years\nSeize the opportunities of structural transformation. These countries are becoming lucrative sales and investment markets (e.g. in marketing & sales, R&D and human capital) for high value added offerings. Financial market size, investment volume and liquidity indicators are all on the rise, especially in large emerging markets such as China and India\nA balanced country portfolio is required in order to benefit from new emerging markets. It is crucial to find the right balance between established markets, growing markets and countries with an uncertain but promising future, e.g. Vietnam, Indonesia, Iran or Nigeria\nTheir auspicious economic prospects aside, these countries also entail certain risks, such as political instability. Some countries mentioned rank very low on the World Bank's 'Ease of Doing Business' index: out of 190 countries, India ranks 100th, Iran 124th, Egypt 128th, and Bangladesh 177th. Companies therefore need to consider, analyze and evaluate political, social and cultural aspects in addition to external economic developments and constraints to ensure they enter the right markets",
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      "text": "Focus on foreign markets – But with the right strategy",
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