{
  "docId": "019dd923-5de0-76bd-a165-ae7cfebd9a2b",
  "docSlug": "ee86f597820ba5b5",
  "documentTitle": "Trend Compendium 2030 Megatrend 2 Globalization & future markets",
  "authorId": "misc",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.445,
  "pageNumber": 29,
  "pageCount": 37,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The chart uses an index where 2015 = 100. Data points for 2030 are explicitly labeled for each group.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-ae7cfebd9a2b/29",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-ae7cfebd9a2b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-ae7cfebd9a2b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ae7cfebd9a2b#slide-29",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The middle class is often called the engine of economic growth and consumption.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f2e-90b05bfbb628",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.07,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Development of annual disposable income of selected country groups [index]",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "768206f4-e41a-41df-8544-a7c2b550eb6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.53,
        "y": 0.35
      },
      "kind": "list",
      "text": "The middle class is often called the engine of economic growth and consumption. Over the next two decades, China and India in particular will be the drivers of middle-class consumerism over the next two decades representing a significant share of the global middle class. By 2030, annual disposable income will have increased by half in BRICS countries, whereas the income level in India will increase the strongest i.e. more than double by 2030. Nevertheless, these growth rates relate to substantially different bases. BRICS countries will increase their annual disposable income per capita from USD 3,399 to USD 6,502. By contrast, the average annual disposable income per capita in developed economies grows from USD 28,808 to USD 35,524",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f88cdf96-ba54-4ce1-8e16-fc647dff632c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual disposable income index: 148",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f2e-948d44dbf6b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.07,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Source: Euromonitor",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00826df7-0c7a-4161-a90a-278dfad69c3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.07,
        "y": 0.1
      },
      "kind": "title",
      "text": "Following economic growth, rising annual disposable income will gradually help to establish a middle class in developing countries",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1a34b74-b753-4067-9a37-9029c4aba142",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 36,
      "from": 29,
      "beatId": "5a149d98-7a01-4fcf-9f69-18004cb6722c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The final slides provide strategic implications and call to action.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 29,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "8a072a05-6474-4425-b738-86dc7024f4f8",
      "evidence": "The document highlights the importance of strategic action.",
      "position": 1,
      "objective": "The cost of not seizing market potential",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}