{
  "docId": "019dd923-5de0-76bd-a165-a12f7b67e800",
  "docSlug": "fa7397b87a05cddf",
  "documentTitle": "The future trends in ASEAN steel market",
  "authorId": "misc",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 19,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "The slide uses a combination of a bar chart for absolute volume (Mt) and callout circles for percentage share of total demand.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-a12f7b67e800/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-a12f7b67e800",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-a12f7b67e800.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-a12f7b67e800#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Global low-CO2 flat steel demand expected to grow >15X in next decade",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-fef5-761e-80a6-28953df47aae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.42,
        "x": 0.18,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Global low-CO2 flat steel demand, Mt",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "567cce2d-7456-4936-ae7b-fc6fe60d7432",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "list",
      "text": "Global low-CO2 flat steel demand expected to grow >15X in next decade; Low-CO2 flat steel demand forecast to represent ~5% of total flat steel demand in 2030; Demand to accelerate to ~25% of total demand in 2040",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec6f8234-f745-49b2-ad06-bb762adc9ced",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global low-CO2 flat steel demand (Mt): 235",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fef5-761e-80a6-2c5dda5f5d40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.13,
        "x": 0.04,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Low-CO2 footprint steel: Steel manufactured using technologies and practices that result in carbon emission < 0.6t/T steel",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c08f2429-1adc-4ee8-8c4a-bff0e1a27045",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: McKinsey BMI",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3879d069-5c22-4628-8026-89564a5d2a51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Global demand for low-CO2 steel is set to increase exponentially by 2040",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75c25292-7b13-45f1-a88e-a3c3cb32efba",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "de6348ab-5f1e-4a06-98c6-20fded5eb364",
      "evidence": "The document emphasizes the need for ASEAN steel players to act to remain competitive.",
      "position": 0,
      "objective": "Highlighting the risks of not acting in the ASEAN steel market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}