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      "text": "Recycling & upcycling: Reducing plastic pollution in packaging and chemical PET recycling as well as upcycling food waste to create new materials & products. Transparency & traceability: Improving and streamlining supply chain management through technology to meet the growing demand for transparency of ingredients.",
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      "text": "Precision farming: Changing farming by micro-managing farms with data capturing and data analytics, while reducing their ecological footprint. Sustainable protein: New food processing techniques enabling the production of animal-free protein and functional ingredients through cell replication, plant-based alternatives, and fermentation.",
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