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      "text": "BNPL spend Gen Z is up by 900% since January 2020.",
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      "text": "All generations brought their holiday spend forward. Older generations took advantage of Black Friday/Cyber Monday to bring forward their purchases. Their spending was up 15% between Oct-21 and Nov-21.",
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      "text": "Gen Z and Millennials are becoming a powerful force in the economy. Gen Z and Millennials currently account for 32% of the total retail spend in the United States. Their share of retail spend will grow to 48% by 2030.",
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      "text": "Younger generations are leading the growth of BNPL. BNPL spending is trending up across all generations, however, younger generations are leading the charge. BNPL spend Gen Z is up by 900% since January 2020.",
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      "text": "Consumers used BNPL to take advantage of Black Friday/Cyber Monday sale promotions. While BNPL spending currently accounts for a small portion of total spend, that number is growing fast. Between Oct-21 and Nov-21, BNPL sales grew by 52%.",
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      "text": "Source: Forecasts based on the University of Michigan Panel Study of Income Dynamic 2005-2017, Bureau of Labor Statistics CE Generation Tables, Census Bureau Population projections for United States - Table 3, Consumer transaction data, analysis by Accenture",
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