{
  "docId": "019dd923-5de0-76bd-a165-931119a14992",
  "docSlug": "e578c0cd047fd58a",
  "documentTitle": "The Next Gen Index Millennials and Gen Z in the US",
  "authorId": "misc",
  "authorName": "Afterpay",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 16,
  "pageCount": 18,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a donut chart for market share and a line chart for growth trends. The right side title is 'Younger Americans have been spending more on small businesses'.",
  "elementsJson": [
    "donut_chart",
    "line_chart",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-931119a14992/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-931119a14992",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-931119a14992.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-931119a14992#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Younger Americans have been spending more on small businesses.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f22-04a06d0f4e79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.12,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Share of consumer spending on Afterpay for 'Supporting Small' Percent, 2021 Q4",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41291b24-d8bb-4a8d-9809-1e8eb179c8f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Growth in consumer spending on Afterpay Indexed, 100 = January 2020",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d34de2a-1bec-479e-a787-88efcd0070ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer spending growth: 65%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f22-0a83ac0f80ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.12,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Afterpay data, analysis by Accenture",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73a57896-373a-4b6a-998a-c8645e7ffb19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.12,
        "y": 0.22
      },
      "kind": "title",
      "text": "Almost two-thirds of all spend on small businesses are from Gen Z and Millennials",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43e200e9-4f23-4108-a54d-b6ec1317be9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.55,
        "y": 0.22
      },
      "kind": "title",
      "text": "Younger Americans have been spending more on small businesses",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d44bd3c6-cbe5-4ff2-8ffd-bf52b5ea3272",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 14,
      "beatId": "9f52737b-290f-447a-b85b-4ad8e87daf59",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "Millennials drive current volume, but Gen Z is the primary growth engine and top growing categories are Recreation and Department stores",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 14,
      "name": "Day In Life",
      "slug": "14-day-in-life",
      "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
      "matchId": "4528374b-315f-49e2-bb0c-8b126270731a",
      "evidence": "Millennials drive current volume, but Gen Z is the primary growth engine",
      "position": 1,
      "objective": "To understand the spending habits of Gen Z and Millennials",
      "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
      "confidence": 0.6,
      "description": "Humanize abstract data by walking through a single user's struggle and resolution"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}