{
  "docId": "019dd923-5de0-76bd-a165-931119a14992",
  "docSlug": "e578c0cd047fd58a",
  "documentTitle": "The Next Gen Index Millennials and Gen Z in the US",
  "authorId": "misc",
  "authorName": "Afterpay",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 14,
  "pageCount": 18,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "kpi_dashboard",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a split-screen layout with a donut chart on the left and a multi-line chart on the right.",
  "elementsJson": [
    "donut_chart",
    "line_chart",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-931119a14992/14",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-931119a14992",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-931119a14992.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-931119a14992#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "However, Gen Z are the fastest growing cohort, with spending up 618% since Jan-20",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f21-e846667c9f27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.11,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Share of consumer spending on Afterpay",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af7c683e-89dc-41b8-88d7-3e8bd94dad1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.55,
        "y": 0.43
      },
      "kind": "chart",
      "text": "Growth in consumer spending on Afterpay",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2942ccb7-30f2-495f-8f7d-8ecf824474a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer spending growth: 618%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f21-ee44fbb7187b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.11,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Afterpay data, analysis by Accenture",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d144dc16-de4a-48ca-9d97-bec1049ecca5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.11,
        "y": 0.225
      },
      "kind": "title",
      "text": "Millennials account for the majority of spending on Afterpay",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "811d3cb7-6425-481b-a7e4-498394de7deb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.55,
        "y": 0.225
      },
      "kind": "title",
      "text": "However, Gen Z are the fastest growing cohort, with spending up 618% since Jan-20",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c27263f5-783e-4e52-a1dd-54aa749b042e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 14,
      "beatId": "9f52737b-290f-447a-b85b-4ad8e87daf59",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "Millennials drive current volume, but Gen Z is the primary growth engine and top growing categories are Recreation and Department stores",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 14,
      "name": "Day In Life",
      "slug": "14-day-in-life",
      "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
      "matchId": "4528374b-315f-49e2-bb0c-8b126270731a",
      "evidence": "Millennials drive current volume, but Gen Z is the primary growth engine",
      "position": 1,
      "objective": "To understand the spending habits of Gen Z and Millennials",
      "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
      "confidence": 0.6,
      "description": "Humanize abstract data by walking through a single user's struggle and resolution"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}