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  "documentTitle": "The Next Gen Index Millennials and Gen Z in the US",
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      "text": "Spending for small businesses has increased by 300% for Gen Z and 200% Millennials since Jan-20.",
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      "text": "Fashion still makes up the majority of spend for young Americans. Though other categories such as Household and Footwear are growing fast, Fashion still dominates Afterpay spending. Fashion accounts for 73% of Gen Z spend and 63% of Millennial spend.",
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      "text": "Department Stores and Recreation are the fastest growing categories for Gen Z & Millennials. Gen Z and Millennials are increasing their spend on Department Stores and Recreation. Purchases across these two categories only make 2-to-3% of Gen Z Millennial spending but this product category is growing above 90% YoY in 2021 Q4.",
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      "text": "Millennials still dominate BNPL but Gen Z are the fastest growing. Millennials were the first adopters of Afterpay in the US, and while they still account for the majority of purchases, other generations are catching up. Gen Z account for 15% of spending on Afterpay, but it is the fastest growing cohort, with spending increasing by over 600% since Jan-20.",
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      "text": "Younger Americans are supporting small businesses through BNPL. Almost two-thirds of all spend on small businesses are from Gen Z and Millennials. Spending for small businesses has increased by 300% for Gen Z and 200% Millennials since Jan-20.",
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      "text": "Source: Afterpay data, analysis by Accenture",
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