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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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      "text": "CONTINUOUSLY PLAN AND ALLOCATE RESOURCES TO ENABLE ADAPTATION\nUse dashboards and governance to keep track of indicators and signposts.\nContinuously check results to determine the degree of adaptation required, and the new skills and processes needed to achieve that adaptation.",
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      "kind": "list",
      "text": "BUILD A PORTFOLIO OF BETS TO BALANCE COMMITMENT AND FLEXIBILITY\nFrame the financial requirements of big bets, then define major strategic choices and options, assessing each against the critical levers of the business.",
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      "text": "FOCUS ON THE FEW CRITICAL UNCERTAINTIES THAT MATTER\nIdentify the knowable industry forces and shifts, and how they will impact the future profit pool.\nDetermine which trends are the “known unknowns” and which uncertainties have the swing factor on the organization’s full potential.",
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      "text": "DEVELOP A FRESH AND CREATIVE VIEW OF ALTERNATIVE FUTURES\nHypothesize most likely scenarios (based on the 6 lenses above) and develop indicators and signposts to monitor how each eventuality will play out.",
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      "text": "Despite the looming unknown, steps can be taken in the face of these changes:",
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