{
  "docId": "019dd923-5de0-76bd-a165-7cb2f8d4c4fb",
  "docSlug": "798364483a38eb3e",
  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 82,
  "pageCount": 88,
  "prevPage": 81,
  "nextPage": 83,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "big_number",
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-7cb2f8d4c4fb/82",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb#slide-82",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The retail and consumer journey as we know them will likely be different a decade from now: Networked ecosystems are expected to be universal, and boundaries will likely blur as retailers all network into an open or proprietary ecosystem.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcbe-f9cd3e9e5bfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Future-Back",
      "attrs": null,
      "subkind": null,
      "toolName": "Structuring frame",
      "toolSlug": "structuring-frame",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcbe-fdd7d9367735",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.48,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc02eb90-5c90-4d3a-9f46-2b813b28ee2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.38,
        "x": 0.54,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "The retail and consumer journey as we know them will likely be different a decade from now: Networked ecosystems are expected to be universal, and boundaries will likely blur as retailers all network into an open or proprietary ecosystem. The mobile screen is likely to become the new storefront—social platforms are expected to dominate consumers’ attention, and physical cash is likely to be a thing of the past. Stores are likely to become show-rooms for high-involvement purchases or pick-up points for immediate consumption; everyday items and staples will likely only be sold online. We can expect the new industry standard for last-mile delivery to be “same hour, same day”. AI will likely be setting prices, allocating inventory, and optimizing product flows. Technologists will likely outnumber merchants in an organization.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd431c33-e543-4a09-b682-142ec9d84c75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.54,
        "y": 0.155
      },
      "kind": "title",
      "text": "05. Take a future-back approach on your industry",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e11146a9-411a-49dc-8003-9779c1f14109",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flatten-fight-future",
      "slug": null,
      "matchId": "e53c10ac-afa5-41fb-9031-ed08fa5568a4",
      "evidence": "The slide explicitly mentions taking a 'future-back' approach to industry evolution.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 88,
      "from": 75,
      "beatId": "0d1f5164-47d5-4acf-bfc1-68f0c06d6d1c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck concludes with clear recommendations for businesses to take action.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}