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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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      "text": "The time for action is now. Consumers will demand for more, and setting this up takes time. Start today and iterate along the way.",
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      "text": "2. Drive towards lifetime loyalty with your consumers\nRoll out loyalty programs and rally promoters through innovative ways (e.g. offering hyper-individual and unique experiences).\nCreate best-in-class customer feedback practices with high-intensity rhythms to listen, learn and act.",
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      "text": "1. Obsess over your consumers and really know them\nSegment customers... and then segment them again, identifying the value proposition for each based on their shopping behavior and key purchasing criteria.\nEnsure critical shoppers’ data are accessible to the entire organization to allow data-driven decision-making.",
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      "text": "Few organizations in Southeast Asia have implemented great integrated omnichannel strategies. Businesses must understand what a “great” integrated channel experience looks like, and recognise that successfully setting up a channel strategy that allows for seamless switching between online and offline is a multi-year journey. You may need to draw inspiration from other geographies and industries to get this right.",
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