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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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      "text": "2. Assortment, innovation and design to value: Redefine your overall value proposition to enlarge your value margin. Mitigate consumer trading down behavior and maintain stake in share of wallet by introducing a \"value\" brand in your portfolio offering (if you do not have a \"value\" brand yet), or expanding the reach of your \"value\" brands in new, under-penetrated markets. Trim down unpopular SKUs (\"tail trimming\") to reduce overall manufacturing costs and combat rising costs of goods. Reduce product complexity by decreasing the sum of parts required to create a product. This can be achieved by opting for less manufacturing, packaging, or assembly related options.",
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      "text": "1. Revenue growth management: Offset cost-of-goods inflation through pricing, price pack architecture, and promotional strategy. Optimize trade spend, which typically takes up a significant proportion of gross sales. Zero-base promo spending by maximizing the return on investment while driving long-term customer lifetime value. If possible, seek co-funding from suppliers. Increase net prices of goods above the inflationary rates incurred in production.",
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      "text": "3. Cost-based assessment: Reduce costs through procurement, labor force, and supply chain reinvention, and build resilience. Manage commodities that have a high cost base with broad-based strategies, such as hedging raw material prices, building-up inventory, and signing longer-term contracts with suppliers. Review end-to-end supply chain network, including supplier base, and manage resiliency through strategic partnerships and outsourcing. Re-evaluate key selling, general and administrative cost buckets and find opportunities to streamline expenses, including adopting automation where applicable.",
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      "text": "Inflation is back at record high levels across the world and is here to stay. This gives businesses (especially consumer packaged goods companies and retailers) a unique window of opportunity to transform their price-to-cost equation by holistically setting key strategies across: (i) revenue growth management; (ii) assortment, innovation and design to value; and (iii) cost-based assessment.",
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