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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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      "text": "In the earlier sections of this report, we shared how global macroeconomic conditions are posing strong headwinds that are impacting growth rates globally including online GMV, and the structural tailwinds that are protecting Southeast Asia. Alongside these developments, the region’s digital consumers are evolving—they have higher expectations of an integrated shopper journey, seek more engagement, are more open to experimentation, and are more value-conscious. They have also shown high adoption of many new technologies, and we expect this trend to continue growing in the years to come.",
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      "text": "We are also seeing broader disruptions occurring within the consumer product and retail industries. For example, business boundaries are blurring, with companies shifting their involvement in the channel and value chain of providing products and services, which is in turn shifting industry profit pools. The competitive landscape is also evolving with the growth of disruptive insurgents, and partnerships are becoming increasingly important. In addition, the talent landscape is changing, with workforces becoming more fluid and capabilities expiring faster. Environmental, social and governance factors are also top of mind, with rising expectations from consumers regarding sustainability, and businesses adhering to new regulations and making commitments.",
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