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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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      "text": "6. Experimentation, value-consciousness and engagement are top consumer behaviors. Online shoppers in the region are experimenting with different brands—53% of respondents have switched their most purchased brand—and are using more online platforms than before (from 8 to 15) in search of better value and products.",
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      "text": "5. Social media videos are the fastest-growing source for online discovery. Social media accounts for almost half of online discovery, consisting of image feed (15%), videos (21%) and related tools such as messaging (10%). The relevance of video as a social media platform for discovery has grown from 2020 to 2022, at a compounded annual growth rate of 70%.",
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      "text": "7. There is room to improve consumer satisfaction despite the growing use of digital platforms. Consumers' level of satisfaction with online shopping platforms has declined compared to the previous year, with the Net Promoter Score (NPS) of top eCommerce platforms dropping from 2021 levels. For Southeast Asia as a whole, the average NPS score this year stood at 35%, down from 53% last year.",
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