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      "text": "Online is still as important as ever, with around 80% of respondents citing a preference for it in the Discovery and Evaluation stages. We are seeing some rebalancing to offline in the Purchase stage, accounting for 41% of the share of wallet among our respondents. This shows the need for a shopping experience that enables seamless switching between online and offline. Consumers are still discovery-led (accounting for 60% of survey respondents), though there is more planned buying for essential items.",
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      "text": "Southeast Asia's eCommerce gross market value (GMV) has slowed this year compared with the past two years, declining at a compounded annual growth rate (CAGR) of 48% to 15%. This is likely driven by a decline in the frequency of online purchases, as consumers now have the option to go offline to buy products following the lifting of COVID-19 restrictions. That said, the overall outlook for digital shopping remains positive, with GMV still expected to grow by a CAGR of 17% from US$129 billion in 2022 to US$280 billion in 2027. The digital consumer population in the region is still growing steadily. The number is forecast to reach 370 million by end-2022, accounting for 82% of the total population of 15-year-olds and above. This figure is projected to rise further to 402 million by 2027, accounting for 88% by the end of the forecast period. The average basket sizes are increasing, and the number of categories purchased online remains consistent.",
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