{
  "docId": "019dd923-5de0-76bd-a165-7cb2f8d4c4fb",
  "docSlug": "798364483a38eb3e",
  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 52,
  "pageCount": 88,
  "prevPage": 51,
  "nextPage": 53,
  "slideType": "diagnosis",
  "function": "diagnose",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a split-layout: left side presents a ranked list of drivers/barriers, right side provides a definition of NPS.",
  "elementsJson": [
    "headline_text",
    "numbered_list",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-7cb2f8d4c4fb/52",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb#slide-52",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.32,
        "y": 0.28
      },
      "kind": "callout",
      "text": "Top barriers for detractors",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b61aa853-5013-4c26-b85b-8190f0fe431c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "callout",
      "text": "Top drivers for promoters",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d69ebacc-e295-4c7d-818a-5b4ffcb1267d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Variety, price and availability are key factors for customer satisfaction this year",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcbc-2b1babfae1bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.32,
        "y": 0.7
      },
      "kind": "list",
      "text": "Delivery\nUnengaging website",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1c070d5-e125-4d51-b367-83b157087e3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "list",
      "text": "1. Variety\n2. Price\n3. Availability\n4. Promotions\n5. Quality",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c58922d4-9bd4-425c-a551-727c6c8e1899",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.6,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "A high Net Promoter Score means a company has more Promoters and fewer Detractors, and is likely to be worth more than its competitors over the long run.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "354544cd-d3e7-4ade-a59d-a27d83cef228",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.6,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "People who respond with a 9 or 10 are Promoters, while those who give a 6 or below tend to be Detractors whose complaints can demoralize your employees or drive away customers. People who answer 7 or 8 are “passives” who are satisfied with a business but may leave for a better offer. The Net Promoter Score is determined by subtracting the percentage of Detractors from the percentage of Promoters.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f1286af-593f-48dd-90dd-59d4f0e14875",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.6,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "The Net Promoter Score* is a measure of customer loyalty developed by Bain & Company in 2003. It gauges answers to a simple question: “On a scale of 1 (lowest) to 10 (highest), how likely are you to recommend our product or service to a friend or colleague?”",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a212ebd4-4fc4-42d4-8730-66537b2d0e52",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.6,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "*Net Promoter®, NPS®, NPS Prism® and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld. Net Promoter ScoreSM and Net Promoter SystemSM are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c28bbea7-b67a-40ba-b422-76e5f2e3204c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.6,
        "y": 0.15
      },
      "kind": "title",
      "text": "What is a Net Promoter Score®?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbeb20b0-3f5d-4cda-8add-c0c612692035",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Variety, price and availability are key factors for customer satisfaction this year",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f54db047-53ec-4434-b600-33367a90acd6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "a0da4aab-a56a-4b8e-a286-4f306d478507",
      "evidence": "The slide presents a list of key factors for customer satisfaction this year.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "Net Promoter Score",
      "slug": null,
      "matchId": "33354c1a-485b-4717-a927-1baeddf0a0c9",
      "evidence": "Explicitly defined and described in the text.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}