{
  "docId": "019dd923-5de0-76bd-a165-7cb2f8d4c4fb",
  "docSlug": "798364483a38eb3e",
  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 51,
  "pageCount": 88,
  "prevPage": 50,
  "nextPage": 52,
  "slideType": "diagnosis",
  "function": "diagnose",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide discusses survey findings regarding consumer satisfaction drivers (variety, price, availability).",
  "elementsJson": [
    "paragraph",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-7cb2f8d4c4fb/51",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb#slide-51",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Resolving supply chain challenges and building operational resiliency, including redefining the overall value proposition of products, can help to boost or improve customer satisfaction, leading to a higher NPS.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcbb-b6a7dee3f9e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.51,
        "x": 0.49,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cb86679-0e5d-45b3-9f59-07adc25147a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.43,
        "x": 0.06,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "A possible contributing factor for this decline could be that as pandemic-related movement restrictions are lifted and consumers have more options to do their shopping, online platforms are facing more competition from offline.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83e4c43e-6649-49bd-beca-548fb77a1fe0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.43,
        "x": 0.06,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "Another possibility is that consumers have shifted their criteria for what satisfies them while shopping online. Looking at our survey, variety, price and availability are the top 3 factors that can both improve and diminish customer satisfaction this year, and these have moved up in importance from 2021.25 Online platforms may face challenges to fulfill these 3 factors possibly because of supply chain disruptions and inflationary pressures. Resolving supply chain challenges and building operational resiliency, including redefining the overall value proposition of products, can help to boost or improve customer satisfaction, leading to a higher NPS.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b12402d4-13e0-4621-a404-58e2043c9d7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.43,
        "x": 0.06,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "25. Note: Data from consumer products categories only; Survey question: Q29/Q30. What do you enjoy/ dislike about your shopping experience on selected shop? “Southeast Asia’s Digital Consumers: A New Stage of Evolution” by Meta and Bain & Company (A Meta-commissioned survey of 15,767 respondents from ID, MY, PH, SG, TH, VN). Survey conducted in June 2022.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9d9db1b-eddf-4be3-8de3-cd8cc559adda",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Logical chain",
      "slug": "logical-chain",
      "agent": null,
      "layer": "slide",
      "matchId": "5cb78d47-8ff9-4145-8837-40b0ff8904fc",
      "evidence": "The text on this slide presents a logical chain of reasoning, exploring possible contributing factors for the decline.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}