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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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      "text": "Based on our survey, the average number of online platforms used per person grew significantly from 8 in 2021 to 15 in 2022, which represents 92% growth from the previous year.",
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      "text": "number of online platforms used: 15",
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      "text": "Consumers across Southeast Asia are doing their shopping at more online platforms than before. This trend further aligns with our findings that more consumers in the region are experimenting with new or different shopping experiences. Based on our survey, the average number of online platforms used per person grew significantly from 8 in 2021 to 15 in 2022, which represents 92% growth from the previous year. On a per market basis, the Philippines leads the way, with 108% growth from the previous year. This is followed by Vietnam (at 96% growth), and Indonesia and Thailand (at 90% each).",
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      "text": "23. Note: Survey question: Q26. For <category X>, which online shops did you shop at in the last 1 year?; online platforms include eCommerce marketplaces, alternative eCommerce, food delivery, large retailer websites and small online shops; consumer products categories only. Source: \"Southeast Asia's Digital Consumers: A New Stage of Evolution\" by Meta and Bain & Company (A Meta-commissioned survey of 15,767 respondents from ID, MY, PH, SG, TH, VN). Survey conducted in June 2022.",
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