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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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      "text": "Note: Data from consumer product categories only; survey question: Q14. Have you recently (in the last 3 months) switched the brand that you buy the most?; survey question Q15. Why have you switched the brand you buy the most? Source: \"Southeast Asia's Digital Consumers: A New Stage of Evolution\" by Meta and Bain & Company (A Meta-commissioned survey of 15,767 respondents from ID, MY, PH, SG, TH, VN). Survey conducted in June 2022.",
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      "text": "Top reasons for switching brands by region",
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      "text": "Southeast Asian consumers switched brands mainly for value and product quality",
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