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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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  "authorName": "Bain",
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  "notes": "The chart uses a stacked bar format to compare consumer behavior across two categories (non-essentials vs. essentials) and three buyer segments.",
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      "text": "Note: Essentials include groceries, baby care, pharmaceuticals etc; Non-essentials include electronics, jewelry and fashion clothing. Source: Southeast Asia's Digital Consumers by Meta and Bain & Company.",
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      "text": "Trading down, Trading up, Maintaining same brand",
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      "text": "Trading down: 40%",
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