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  "notes": "The table highlights 'Online word of mouth' as the most cited source in SEA, with social media ads and influencer posts dominating the second and third spots.",
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      "text": "18. Note: Survey question: 22Qnew_23. For <category X>, what channels did you use for the products or brands you ended up buying? Please select and rank the top 3 channels for each stage of the purchasing journey; Q43. For <category X>, when discovering a product or brand, what sources influenced you the most to consider the product / brand after seeing advertisements/posts across the following channels? Please select and rank the top 3. Source: “Southeast Asia’s Digital Consumers: A New Stage of Evolution” by Meta and Bain & Company (A Meta-commissioned survey of 15,767 respondents from ID, MY, PH, SG, TH, VN). Survey conducted in June 2022.",
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