{
  "docId": "019dd923-5de0-76bd-a165-7cb2f8d4c4fb",
  "docSlug": "798364483a38eb3e",
  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 35,
  "pageCount": 88,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "customer_journey",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The slide uses a bar chart to segment product categories by consumer intent (planned vs. discovery-led).",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_vertical",
    "big_number",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-7cb2f8d4c4fb/35",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb#slide-35",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Non-essential categories are most discovery-led in Southeast Asia",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcb9-e96aba69b76e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.42,
        "w": 0.73,
        "x": 0.04,
        "y": 0.48
      },
      "kind": "chart",
      "text": "Bar chart showing % of respondents who don't know what they want when shopping online by category.",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1278a274-5662-4c2b-a64d-2842896d3068",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.76,
        "y": 0.52
      },
      "kind": "metric",
      "text": "60%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c957b4d8-d99f-43e8-9b68-b9f30a4fb23d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of respondents who don't know what they want when shopping online: 60%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcb9-ece7aab9c173",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.54,
        "x": 0.42,
        "y": 0.08
      },
      "kind": "paragraph",
      "text": "Southeast Asian consumers are still discovery-led when it comes to their shopping... Sixty percent of consumers surveyed do not know what they want to purchase when shopping online.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24602ad1-2a76-4216-a892-e13f49def771",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.04,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "16. Note: Survey question: Q24. Which statement would best describe your purchasing journey for the following categories online? Source: \"Southeast Asia's Digital Consumers: A New Stage of Evolution\" by Meta and Bain & Company",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d3d3305-2513-4b19-a90a-daec0cb8d3df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Consumers still discovery-led, but some category nuances",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c3d2d47-3fc1-47b5-bc89-3a3a471f1823",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "6c585e95-f000-45a3-89ec-2f69c9dca6b6",
      "evidence": "The slide analyzes the 'discovery' stage of the consumer purchasing journey.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}