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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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      "text": "*eCommerce as % of overall retail is 11% (Forrester), lower than 59% online share of wallet because i) Survey respondents need to be involved in purchasing decisions in their household, ii) Survey respondents need to purchase at least 2 CP products online in the past year, iii) Survey analysis capture the fair share of spend across ALL categories, where categories that made up eCommerce GMV likely do not have equal spend. Source: “Southeast Asia’s Digital Consumers: A New Stage of Evolution” by Meta and Bain & Company (A Meta-commissioned survey of 15,767 respondents from ID, MY, PH, SG, TH, VN). Survey conducted in June 2022.",
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