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      "text": "The average contribution of eCommerce to total retail has continued to grow over the past year, rising from 9% in 2021 to 11% in 2022 (representing 16% growth). The growth of online retail penetration for each category is also projected to rise from last year, with groceries showing the strongest growth in Southeast Asia at 29%. Over the next five years, the growth of online retail contribution for each category in Southeast Asia is expected to continue rising by a compounded annual growth rate of at least 16%.",
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      "text": "13. Note: (*) Penetration figures include eCommerce GMV / retail GMV for all retail at aggregate level, and selected categories as displayed, excludes travel, digital products (e.g. sim top-ups), alternative commerce and services (such as food delivery). 2022F penetration compared to penetration in 2021; (**) Share of estimated total retail size (including all online and offline retail sales) of the 5 selected categories. Total retail spend includes categories (including 'other') that are not shown; (***) GMV estimation methodology - total online GMV growth was estimated from multiple sources and broken back by category level Forrester eCommerce forecast. Source: Forrester, stakeholder interviews, Bain analysis",
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