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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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  "notes": "The chart uses a grouped bar structure to show year-over-year changes, with percentage change callouts for the most recent period.",
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      "text": "This is an indicator of digital consumers’ online purchasing behavior taking root instead of reversing.",
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      "text": "12. Note: Survey questions: Q12. Which of the following categories have you purchased in the last 1 year?; Q20. On average, how much did you typically spend on each category, each time you purchased online in the past 3 months? Source: “Southeast Asia’s Digital Consumers: A New Stage of Evolution” by Meta and Bain & Company (A Meta-commissioned survey of 15,767 respondents from ID, MY, PH, SG, TH, VN). Survey conducted in June 2022.",
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      "text": "2020 2021 2022",
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      "text": "Though there’s a dip in the frequency of online purchases, Southeast Asia as a whole has actually maintained its average number of categories purchased online from last year (at 8.1), with some markets in the region even seeing growth in this area.",
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