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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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      "text": "In line with the region’s growing digital consumer base, Southeast Asia’s online consumer spending remains on a healthy trajectory when measured by eCommerce gross merchandise value (GMV).",
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      "text": "It's worth noting, though, that the online purchase frequency of some categories have actually risen. These include beauty and cosmetics, which grew by 15% from an average of 3.8 purchases to 4.4; household furnishings (specifically home office set-ups), which went up by 6% from 3.6 to 3.8; and household appliances, which rose by 5% (3.1 to 3.2).",
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      "text": "In line with the region’s growing digital consumer base, Southeast Asia's online consumer spending remains on a healthy trajectory when measured by eCommerce gross merchandise value (GMV). This refers to the monetary value of goods or services sold through online marketplaces over a specific period of time. GMV is expected to grow from US$112 billion in 2021 to US$129 billion in 2022, and is forecast to rise further to US$280 billion in 2027.",
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      "text": "That said, year-on-year growth has slowed, at 48% from 2020 to 2021 versus 15% from 2021 to 2022. This slowdown is likely due to a decline in online purchase frequency. The average number of digital purchases made in Southeast Asia in the last three months prior to our survey dropped by 5% compared to that of 2021 (from an average of 5.2 purchases to 4.9). The easing of COVID-related restrictions could be a contributing factor to this decline, as greater freedom of movement opens up more options for consumers to buy offline. Consumers possibly prefer the “look and feel” aspect that offline channels offer, thus prompting this channel shift. Other possible factors include inflationary and supply chain pressures.",
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      "text": "10. Note: eCommerce GMV includes B2B2C/B2C selling of physical products through online channels... 11. Source: Southeast Asia's Digital Consumers: A New Stage of Evolution by Meta and Bain & Company",
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