{
  "docId": "019dd923-5de0-76bd-a165-7cb2f8d4c4fb",
  "docSlug": "798364483a38eb3e",
  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 13,
  "pageCount": 88,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "regional_insights",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a photo to illustrate a growing population and consumption context.",
  "elementsJson": [
    "paragraph",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-7cb2f8d4c4fb/13",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-7cb2f8d4c4fb#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The growth of exports in the region exceeded that of China from 2015 to 2019, at a compounded annual growth rate of 5.0% versus China’s 2.3%.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcb7-303d00c973ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.52,
        "x": 0.48,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dbfb470-ad6c-4642-a08f-9577c3e382a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: 5.0%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcb7-37749f0de9b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.42,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Southeast Asia is also becoming more competitive both in terms of export growth and as an investment destination. The growth of exports in the region exceeded that of China from 2015 to 2019, at a compounded annual growth rate of 5.0% versus China’s 2.3%. In addition, with China weighed down by structural factors encompassing labor (for example, an aging population and increasing labor costs), policy (stringent regulations on COVID-19 and foreign companies), and ongoing geopolitical tensions with other countries, foreign investors are likely to divert their attention elsewhere. As China’s appeal as an attractive destination for foreign investment wanes, Southeast Asia is likely to benefit.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ab2b286-d30b-4356-b199-c0aa762dda31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.42,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "paragraph",
      "text": "With this combination of a growing working population and more households with higher incomes, consumption per capita in Southeast Asia is set to rise far quicker than GDP per capita throughout the forecast period to 2030.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e071d142-99db-4cca-b285-fc6398ac3635",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.42,
        "x": 0.05,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "5. Note: (*) Working age population 15-64 years old; Source: FT, Fitch, Euromonitor, UN, Government Statistics Bureau, The Economist, Lit. search\n6. Note: All category consumption is measured in retail value RSP per capita; Snacks includes confectionery (sugar, chocolate & gum), ice cream, savory snacks, sweet biscuits, snack bars and fruit snacks. Non-Alc. Beverages include soft drinks such as juices, bottled water, energy drinks, RTD tea/coffee etc. as well as hot drinks (mainly coffee and tea). Apparel & footwear is an aggregation of clothing, footwear and sportswear. Beauty and Personal Care includes but is not limited to, bath and shower, color cosmetics, deodorants, fragrances, oral care, skin care etc. Source: Euromonitor, S&P CapIQ",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96b415b6-ec6b-4c6d-8039-77c657ec60d0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "02b659db-0121-485c-89e8-b32498b46123",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides insights into consumer satisfaction and the importance of integrated channel experiences.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}