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  "documentTitle": "Southeast Asia’s digital consumers: A new stage of evolution",
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      "text": "But as the world grapples with rising inflation and growing headwinds, Southeast Asia is expected to be relatively less impacted, with its long-term outlook remaining robust. The region's projected real GDP growth from 2022 to 2023 is forecast to outpace most other markets such as the US, the EU, and China. By the end of next year, the region is expected to maintain its projected growth at 5.1% compared with other markets such as the US (at 1.3%), the EU (2.1%), and China (4.7%). Southeast Asia's projected annual inflation rate from 2022 to 2023 is also expected to fare better than most of its peers. The region's annual inflation rate is projected to decline from 4.2% to 3.3% by end 2023, outperforming the US (at 4.2% by 2023), the EU (at 4.3%), and India (at 6.0%).",
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      "text": "of the senior executives we surveyed in the consumer packaged goods industry said they were concerned by both the short-term and three-year economic outlook",
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      "text": "are already seeing consumers trading down to value products. Mitigation measures have been taken to help stem the impact of these disruptions",
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      "text": "Southeast Asia continues to navigate the uncertainties brought about by the impact of COVID-19 and macroeconomic headwinds. The pandemic has derailed GDP growth in Asia Pacific by at least two years, and geopolitical issues have left a deep impact on the world's economy. Significant hikes in commodity prices, such as crude oil (up 65% between May 2021 and May 2022), palm oil (up 51%), wheat (up 76%), and coffee (up 40%), have contributed to inflationary pressures that have been felt by consumers globally. In addition, backlogged global supply chains remain an issue, with longer delivery times observed in many parts of the world. This combination has dragged consumer confidence to an all-time low across many regions.",
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      "text": "Amid these challenging times, leadership teams across the region have been feeling the pinch and are under pressure to ride through this period of uncertainty. Ninety-two percent of the senior executives we surveyed in the consumer packaged goods industry said they were concerned by both the short-term and three-year economic outlook. All of them reported thinner business margins, dwindling stock piles, and employee attrition. Sixty-seven percent are already seeing consumers trading down to value products. Mitigation measures have been taken to help stem the impact of these disruptions. All of the executives surveyed are launching revenue growth management programs; 91% of them are initiating programs to optimize costs; 82% are raising consumer-facing prices; and 27% are localizing their supply chains.",
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      "text": "1. World Economic Outlook GDP forecast indexed to 100 in 2019. Source: Asian Development Outlook database\n2. Commodity prices May 2021-May 2022 increase as per World Bank Commodities Price Data. Source: OECD (Consumer Confidence Index), World Bank, Lit. search\n3. Source: Survey of Southeast Asian CEOs performed by Bain, June 2022\n4. Note: Projections as of July 2022. Source: Euromonitor, International Monetary Fund",
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      "text": "Southeast Asia still resilient even amid global headwinds",
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