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  "documentTitle": "Solving fashion’s product returns",
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      "text": "To support the project direction, to ensure its success to the fullest of each of our ability and passion; To provide expertise to inform strategic direction of the project; To advise on issues, challenges, opportunities relating to the topics in the UK and abroad",
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      "text": "Literature review: The first piece of research conducted as part of Phase 2 took the format of a desk-based literature review. This included key word searches, a review of academic literature (100+ articles from 40+ different publications), as well as an analysis of secondary data sources including market research platforms such as Statista.",
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      "text": "Stakeholder consultations: Three avenues were explored to collect qualitative stakeholder input from across the fashion industry: interviews, organised events, and IPF Advisory Board Meetings. Over 20 interviews were conducted between June and November 2022.",
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      "text": "IPF Advisory Board Meetings: Throughout the project, two meetings were held with the IPF Advisory Board. These meetings involved discussions with industry stakeholders to assess the feasibility of the recommendations.",
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      "text": "Stakeholder events: 30 industry stakeholders were invited to the IPF Hackathon on 30 June 2022 to generate ideas on how to solve the returns challenge.",
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      "text": "Stakeholder interviews: To test the vision for the target state developed during the literature review, we conducted interviews with stakeholders from the UK's fashion ecosystem. Participants included representatives of leading brands, retailers, NGOs, technology providers, logistics providers, etc.",
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      "text": "The interviews were designed to yield greater understanding of the barriers and opportunities for transitioning to the target state and to explore the collaboration and partnerships needed to minimise returns.",
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      "text": "In both the interviews and stakeholder events, participants received a briefing document describing the purpose and conditions of the interview as well as the initial vision for the target state which had been developed through the literature review.",
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      "text": "As described in section 'Project scope' of this report, Phase 2 of CFE's project involved four main strands of research and analysis. The following sections describe the method and approach followed for each of these, in the order in which they were completed.",
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