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      "text": "One of the barriers to adopting circular models, especially the rental model, is that we have a strong culture of ownership in the UK, which makes people reticent to adopt rental models. It is changing however, as consumers are starting to rent a lot more things such as Spotify.",
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      "text": "Consumer awareness: Given a key barrier to consumer adoption of CSBMs and their products is consumer perception that rented or resold items are not hygienic, retailers can adopt cleaning and sanitisation best practices from reverse logistics or sanitisation companies to disprove this idea.",
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      "text": "Digital product passport: Just as many reverse logistics operators use technologies such as RFID, QR code to speed up their product identification and sorting process, CSBM companies can also adopt the use of digital passports for similar use cases.",
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      "text": "Last mile improvement: One of the biggest cost elements of CSBMs is the reverse logistics handling, which includes transportation. While this could be somewhat unavoidable cost for companies running CSBM operations online, other companies with an offline presence may be able to utilise their store network to ease the pressures of fulfilment and garment collection.",
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      "text": "Process automation & digitisation: Many leading logistics and reverse logistics companies are experts in using automation to speed up their processes. From automated warehousing, cleaning, to smart stock management, there are many use cases for automation that CSBM companies can adopt.",
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      "text": "Brands need to act more sustainably because consumers' decision criteria are really changing. If you lose 2% of your customers every year because of environmental concerns, that's going to have an impact on your business.",
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      "text": "Brands need to act more sustainably because consumers' decision criteria are really changing. If you lose 2% of your customers every year because of environmental concerns, that's going to have an impact on your business. - Matt Hanrahan, Co-Founder, Reskinned",
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