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  "authorName": "Roland Berger",
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      "text": "Cost of returns: 20-40%",
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      "text": "However, for a company profile fitting Scenario 2, which has less of a problem with returns due to a higher offline contribution compared to Scenario 1, it may choose to only invest in sizing calculators due to its relatively lower cost. This would give it a 3 to 10% reduction in total returns cost in a year. These may even be further lowered if companies have already invested in foundational technology that sizing calculators or virtual avatars could build up on, e.g., 3D computer-aided designs (CADs). Both these scenarios therefore already show the positive business case of adopting two relatively straightforward measures to solve the sizing issue driving fashion returns. Beyond this, other measures tackling challenges beyond size and fit could also be added in future to further bring down the cost of returns.",
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      "text": "In Scenario 1, due to a larger contribution from the online business, the company is more likely to face a greater returns challenge than in Scenario 2. As such, a company profile fitting Scenario 1 may choose to invest first in sizing calculators and later replace them with virtual avatars, as the latter technology gains more traction and is more established. After accounting for the estimated cost of implementation, it is estimated that this exemplary company could cut returns costs by approximately 20 to 40%",
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