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      "text": "Through its acquisition of Swiss-based startup Fision, Zalando intends to be the first fashion e-commerce platform to offer personalized size advice based on the body measurements of customers. In addition, the company is already piloting a Virtual Fitting Room in collaboration with its brand partners where customers can see how a garment would fit in a 3D representation of their body shape.",
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      "text": "Sojo is a London based fashion start-up with a mission to promote circularity and sustainability in the post-user phase. Its app matches consumers to their local seamsters and delivers items to be altered or repaired so that the user can achieve greater utilisation and longevity of their clothes from the convenience of their own smartphone.",
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