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      "text": "One of the major issues is customers buying multiple sizes of the same product because they’re not sure what size to buy. That’s usually down to size inconsistency across different brands, particularly womenswear, and sometimes even within the same retailer. Al Gerrie, Founder and CEO, ZigZag",
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      "text": "It is difficult for shoppers to shop across brands to buy new styles and it is because sizing differs between brands but also within a brand and the way sizing is denoted to shoppers - there are different size scales whether that is international ones, European, UK and US but also home-grown ones that are confusing for shoppers. Mike Wood, Global Head of Business Solutions, True Fit",
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      "text": "Sizing is the biggest reason for returns, and especially in e-commerce you’re buying things you haven’t tried on. Clothing is still in binary sizing whilst people are not binary sizes or heights. Josephine Philips, Founder and CEO, Sojo",
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