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      "text": "Without a doubt, consumers will own their body data and choose to share it with those brands and retailers who they trust. The rise of avatars and VR enable customers to try items on, see how things work with clothes they already own and how those looks in real time. Then there is the rise of metaverse. In virtual space, customers will be able to wear whatever they want, opening up infinite possibilities as they choose from a myriad of ways to express themselves unconstrained by physical shape.",
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