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      "text": "To provide customers with personalised styling services wherever convenient to them, Burberry extended its in-store appointments to cover virtual settings. Customers can reserve a time with an advisor for a virtual fitting and styling session. This ensures a tailored shopping experience that provides each customer with personalised advice on fitting and sizing, helping to avoid some of the most common issues that cause returns. Burberry has also introduced additional social media sharing features for its customers, making it easier for customers to share products online and get instant feedback from peers.",
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