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      "text": "ASOS has implemented various tools to help customers choose the right size from the very beginning. Apart from high-quality static images, products have studio videos that show clothing movement, alongside descriptions of the measurements of the model wearing the garment, to help customers make an informed decision. Its Fit Assistant tool offers customers personalised size recommendations, based on the customer’s sizing information and what similarly sized customers have bought. Another tool is a crowd-sourced customer rating feature on each product page that informs customers whether a product is true to size and the quality of the product, as well as a 1-5 star rating and a free text feedback option.",
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      "text": "Credit: Bora Aksu",
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