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      "text": "Metail is a technology and software provider that specialises in three areas: Digitising people, digitising clothes and visualising the two together. Through its EcoShot visualisation tool, Metail enables brands to visualise their 3D CAD garments on real-life models in an accurate and true-to-life way. The result is on-model imagery without the need for a physical sample... an eco-friendly form of a model shot... an EcoShot. EcoShot images can be used to reduce physical samples throughout the product lifecycle, from internal design line reviews, to B2B wholesale selling and even D2C eCommerce. Metail has also been developing applications for consumers through the eTryOn project. In this application the individual is able to create a 3D avatar of their exact measurements and virtually try on garments. Together with VR and AR technologies, shoppers can recreate at home the experience of buying clothes from a physical store as well as maintaining the comfort of an online purchase.",
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      "text": "Credit: Di Petsa",
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