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      "text": "Nearly 80% of customers check returns policies pre-purchase, so a difficult or expensive returns policy could cost you the sale.",
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      "text": "Participants discussed that some fashion brands have attempted to tackle this issue by charging for returns, and that other retailers are likely to follow suit, although the financial impact on sales is not yet known.",
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      "text": "Many were hopeful that with increasing education, awareness, and transparency on the environmental impact of returns, younger shoppers would change their behaviours and support fashion brands that were ethical and sustainable.",
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      "text": "The younger generation is completely shocked when they learn what’s happening with textiles and apparel. There is hope that people will have a different mindset. We need to do everything we can to help educate consumers.",
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      "text": "Nearly 80% of customers check returns policies pre-purchase, so a difficult or expensive returns policy could cost you the sale. Whilst around half of UK retailers are still offering free returns, several leading brands started charging.",
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