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      "text": "There is a greater move across the sector towards a decrease in seasonal collections and an increase in timeless capsules - aligning with more sustainable consumption and production.",
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      "text": "Brands and retailers noted that one significant way the fashion industry can reduce the environmental impacts of returns is to find ways to extend the product lifecycle. This not only has environmental benefits, but also gave retailers a way to engage with customers even post-sale.",
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      "text": "One of the increasingly common ways to do this is to shift away from seasonal collections. Retailer participants discussed that one of the challenges of long returns period was that the retailer had very little visibility of when products would be returned and whether these items could be resold. In fashion segments with rapidly changing collections, this creates a real profitability risk, as products quickly get outdated or out of season. These products must then either be marked down by the retailer, liquidated through overstock retailers, donated, recycled, or disposed of. To combat this, a move to ‘timeless capsules’ which last longer than Autumn/Winter and Spring/Summer seasons is being adopted. Several high street brands offer a high proportion of essential clothing ranges in their product mix, which can shield them from having to mark down out-of-season garments.",
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      "text": "There is a greater move across the sector towards a decrease in seasonal collections and an increase in timeless capsules - aligning with more sustainable consumption and production. Dax Lovegrove, Global Director of Sustainability, Jimmy Choo & Versace",
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      "text": "More than half of what we sell is everyday basics and essentials, so socks, underwear, basic white t-shirts, hoodies and jeans. This means that we don't really need to discount our returns, even when customers return them on the last day of the return window, because they are still current. Victoria Swain, Quality Lead, Primark",
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      "text": "Credit: S.S.Daley",
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