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  "documentTitle": "Solving fashion’s product returns",
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  "authorName": "Roland Berger",
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      "text": "Every percentage point that we can reduce on the return rate means a lot from both the sustainable perspective and an economic perspective.",
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      "text": "The environmental cost of fashion returns and the waste it generates is clear: 20% of returns need to be ironed or washed before resale, incurring water use and emissions, while around 2-3% of all returns go to landfill or are incinerated.",
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      "text": "All stakeholders agreed that finding ways to track and reduce their environmental footprint is a priority, due to the increased pressure coming from government, consumers, and an overall sense of social responsibility.",
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      "text": "Logistics is one of the biggest contributors of environmental impact. People are buying more, getting products sent to their homes more and are sending more back.",
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      "text": "Fashion brands had been focusing on pre-consumer operations previously, such as producing more sustainably, but now the focus is starting to evolve towards other issues such as returns. Brands need to do this as customers' mindsets are changing.",
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      "text": "As an industry we have to appreciate that the lack of sizing consistency is leading to an environmental issue and customers need to return the products that don't match, although they had expected them to.",
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      "text": "Every percentage point that we can reduce on the return rate means a lot from both the sustainable perspective and an economic perspective. — Stacia Carr, VP Size & Fit, Zalando",
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      "text": "1. Reducing the environmental impact of fashion returns is a priority",
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