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  "documentTitle": "Solving fashion’s product returns",
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  "authorName": "Roland Berger",
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      "text": "53% of online shoppers stated that it would make them more careful to get the right size, colour, drape and fit, and 21% indicated that it would make them stop buying from those brands or retailers entirely.",
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      "text": "Do returns charges levied by retailers/brands have an impact on your online purchasing behaviour?",
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      "text": "When questioned whether charges levied by retailers and brands on returns would impact their online purchasing behaviour, 53% of online shoppers stated that it would make them more careful to get the right size, colour, drape and fit, and 21% indicated that it would make them stop buying from those brands or retailers entirely, only 25% indicated it would have no impact.",
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      "text": "Research shows that women have higher expectations when it comes to returns policies - 47% decided not to purchase an item because they didn't like the returns policy, compared to 37% of men. This correlates with the survey results, as a higher proportion of male respondents (30%) reported a returns fee having no impact on their online purchasing behaviour, compared to 20% for female respondents.",
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      "text": "Note: numbers might not add up to 100% due to rounding. Figure 15: Impact of returns charges on online shoppers (% of online shoppers)",
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      "text": "6. Returns charges have the potential to significantly influence returns behaviour, however at a high financial cost to retailers",
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