{
  "docId": "019dd923-5de0-76bd-a165-770f21c01013",
  "docSlug": "e3bf88e2051e758a",
  "documentTitle": "Solving fashion’s product returns",
  "authorId": "misc",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 25,
  "pageCount": 107,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "diagnosis",
  "function": "diagnose",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The chart uses a descending order of return reasons. Definitions sidebar provides context for specific consumer behaviors.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-770f21c01013/25",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-770f21c01013",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-770f21c01013.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-770f21c01013#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.67,
        "y": 0.18
      },
      "kind": "callout",
      "text": "Bracketing: The practice of purchasing the same item in multiple sizes or colours, and sending back those that do not fit or suit buyer's preferences.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "798fd4ad-f939-4468-9e31-a9488e460eb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.67,
        "y": 0.3
      },
      "kind": "callout",
      "text": "Wardrobing: The practice of buying items with the intent of posting photos of themselves wearing it, with no intent of keeping the product and returning it after wear.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "814ee761-6c09-4063-b3cd-d493916f89f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "The practice of purchasing the same item in multiple sizes or colours, and sending back those that do not fit or suit buyer's preferences.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f95b-7408-8fc5-79f68c98e47a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.6,
        "x": 0.03,
        "y": 0.27
      },
      "kind": "chart",
      "text": "Reasons for returns in the last three months",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65d49067-ee17-4501-bc65-38c2c26cabd9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share of online returners: 93%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f95b-7408-8fc5-7e72b52c0a67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.67,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Definitions",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3988ec5-0879-4f23-97dd-e7648cc5b082",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.03,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Note: numbers do not add up to 100% as multiple answers are possible, % gives the share of returners (who had returned at least 1 online purchased item) that selected that answer. Figure 12: Reasons for returns (% of online returners)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "090fad81-5f15-4947-bae1-894349b6f8e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "title",
      "text": "3. Incorrect sizing or fit, followed by unmet quality expectations, bracketing behaviour, and misleading product display, comprised the top reasons behind fashion returns",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fbf3171-6be5-4dad-9d5e-0f503d92c73d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 25,
      "beatId": "11affb19-e336-4a54-a4cd-bae4c701d6a5",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The document highlights the consequences of inaction, including financial costs and environmental harm.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 25,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1cf6e7c1-e215-4b59-97ac-f632b499be20",
      "evidence": "The document presents data on the costs of returns and the potential benefits of change.",
      "position": 0,
      "objective": "Highlight the financial and environmental costs of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}