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  "documentTitle": "Solving fashion’s product returns",
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  "authorName": "Roland Berger",
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  "notes": "Figure 9 shows donut charts for shopping intensity and return intensity by age group.",
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      "text": "Over 41s. This group displayed the lowest share of high intensity online shoppers (19%) and returners (20%), with 80% being low intensity returners, suggesting that the older generation is more likely to keep online purchases than younger generations.",
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      "text": "Generation Z (born in 1997-2012, aged 10-25 years old). 32% of Generation Z respondents were classified as high intensity online shoppers. The same distribution proportion is seen for returns, with 32% being high intensity returners.",
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      "text": "Millennials (born in 1981-1996, aged 26-41 years old). Out of all age groups, the Millennials had the largest share of high intensity online shoppers (43%), as well as high intensity returners (36%).",
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      "text": "Out of all age groups, the Millennials had the largest share of high intensity online shoppers (43%), as well as high intensity returners (36%).",
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      "text": "High intensity online shopper: 43%",
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      "text": "The survey showed that female shoppers tend to have higher online shopping intensity than male, with 34% of females being high intensity shoppers as opposed to 25% of males. For returns behaviour, no significant difference was seen between gender groups.",
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      "text": "Figure 9: Distribution of high / low intensity shoppers and returners by age group (% of eligible respondents)",
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