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      "text": "4. Advisory Board: Two Advisory Board meetings were held with industry stakeholders to assess the feasibility of the proposed recommendations.\n\n5. Financial simulation: High-level business cases were created to evaluate the benefits of selected recommended measures for brands and retailers. These exemplary calculations support the need for change and illustrate the financial upsides for adoption of these solutions.",
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      "text": "1. Literature review: The relevant academic literature and industry reports were obtained at the beginning of the project through key word searches. Around 100+ articles from 40+ different publications were reviewed to establish an understanding of the current state of the UK fashion returns challenge and hypothesise an initial vision for the target state. The findings around returns and reverse logistics also helped to inform the development of the consumer survey.\n\n2. Consumer survey: An online survey was carried out to understand the returning behaviour and needs of UK fashion shoppers. 1,503 responses were obtained between July and August 2022. The survey respondent pool gives specific insights on ‘high intensity online shoppers’ i.e., shoppers who purchase more than 2 items per month online and returns behaviour. Insights from the consumer survey were then used to develop our recommendations.\n\n3. Stakeholder voice: Qualitative stakeholder input was gathered from across the fashion industry through three avenues: interviews, events, and the IPF Advisory Board meetings. Over 20 interviews were conducted between June and November 2022, creating discussion on the current returns challenge, their environmental and social impacts, and any potential solutions.",
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      "text": "In addition, 30 industry stakeholders were invited to the IPF Hackathon on 30 June 2022 to generate ideas on how to solve the returns challenge. After a panel discussion, participants from brands, retailers, digital innovators and logistics providers were put into breakout groups to discuss the following: “Given that wrong size and fit is often cited as the main reason for returns, what does an industry-wide action or collaboration to reduce returns look like, that would also create a good customer experience?”. These stakeholder interactions were designed to validate hypotheses on the target state vision, potential solutions, and industry collaboration opportunities.",
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      "text": "Issues that were outside the scope of this report but will require attention and further research in future reports include: (1) reuse and recycling processes when returned items cannot be resold, (2) quantification of the CO2 footprint of various steps of the reverse logistics process, and (3) product categories outside of clothing and shoes.",
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      "text": "Credit: Phoebe English",
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