{
  "docId": "019dd923-5de0-76bd-a165-71567cf8fe65",
  "docSlug": "e63081bc86fc0740",
  "documentTitle": "Simple & Digital Customer Experience Model",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 16,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "comparison_table",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a matrix structure to compare NPS types. It is a standard Bain & Company framework for NPS implementation.",
  "elementsJson": [
    "headline_text",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-71567cf8fe65/7",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-71567cf8fe65",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-71567cf8fe65.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-71567cf8fe65#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.55,
        "x": 0.23,
        "y": 0.14
      },
      "kind": "table",
      "text": "Comparison matrix of 4 NPS types across Objective, Who is surveyed, Survey frequency, Closed-loop, and Other follow-up.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a40e9f72-ef49-4da4-9b86-57e89855b347",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.02,
        "y": 0.04
      },
      "kind": "title",
      "text": "There are 4 different types of Net Promoter Scores",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02f6c8ac-1d98-4cfd-98f4-c1eb851711b4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "6f778e1d-65c6-4cc4-b31e-2017e6a533e7",
      "evidence": "The slide presents a comparison table with 4 NPS types, which is a 2x2 matrix.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "NPS Framework",
      "slug": null,
      "matchId": "70efd735-46f1-43d7-8fb9-1ece0b040687",
      "evidence": "The slide explicitly categorizes four types of Net Promoter Scores as defined by Bain & Company.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "98e6939e-5d47-41e9-a4be-633efc2fd9e8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides data and research to support the effectiveness of the Net Promoter System.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "b8197ac1-b030-4580-b155-20a438b3926c",
      "evidence": "The deck explains the benefits of a customer-centric culture and provides evidence to support its effectiveness.",
      "position": 0,
      "objective": "What is the importance of a customer-centric culture?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}